Apple Music launches Replay, its redesigned year-end roundup.

The best of 2022 lists and end-of-year recaps are out and finally, Apple Music subscribers will get to join in on the fun of Spotify users with a redesigned Apple Music ‘Replay’ experience. Starting November 29, subscribers can learn their top songs, artists, albums, genres, and more in a redesigned Replay experience.

“When we first launched Replay, the feature became an instant fan favorite on Apple Music, and we really wanted to develop the experience further and make it even more special, personal, and unique for subscribers. The music we enjoy throughout the year becomes like a soundtrack, and it’s really fun to be able to go back and relive those meaningful and memorable moments over again.”

Oliver Schusser, Apple’s vice president of Apple Music and Beats.

This year’s redesigned Replay includes more data-heavy, shareable features, like expanded listening insights and new functionality, including a completely personalized highlight reel. Users can discover their top songs, top albums, top artists, top genres, and more. Superfans can even discover whether they are in the top 100 listeners of their favorite artist or genre.Apple Music listeners can continue checking Replay until December 31 to see if their listening patterns evolve before the start of 2023, and once the new year begins, keep listening on Apple Music to explore and share new 2023 insights each week.All insights on Replay are optimized for sharing with family and friends, on their social channels, or on any messaging platform.

How Apple Music Replay Works
It’s not the first time Apple Music has tried competing with Spotify’s roundup — it launched Replay in 2019 in the form of custom playlists — but, until now, hasn’t had a major update. Visit replay.music.apple.com and log in with the same Apple ID used for Apple Music. Play highlights or scroll through the page for more detailed insights. A truncated version of the site is available all year or as soon as a user is eligible.

How to See Listening Stats
Listen to enough music to qualify. Gauge qualification with a personalized progress bar on the Replay website. Both playlist and insights eligibility happens with the same listening threshold. Once a user is eligible for Replay, they can visit replay.music.apple.com.
Explore listening stats, listen on the site, and share.Replay is localized in 39 languages for all 169 countries and regions where Apple Music is available.

Apple Music Replay and Privacy
Despite the emphasis on data, Replay maintains Apple’s standard privacy throughout the experience. An individual user’s insights are never shared, sold, or used in any marketing materials. The user can share their insights at their own discretion if they choose. No other Apple Music subscribers or employees can access their insights outside of their chosen snapshots at any time.

Except, there’s a problem. The problem is that Apple Music Replay is not easy to share. And for that reason, it misses what makes Spotify Wrapped such a cultural phenomenon.

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Eddy Ndungu
Eddy Ndungu

Just another papercut survivor.

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