Galaxy Unpacked: Samsung Unveils the Galaxy S23 Series.

Samsung today unveiled its new line of Galaxy S23 Series that included three models: The Samsung Galaxy S23, S23+, and S23 Ultra. The global unveil event took place in San Francisco, while the local unveil took place at the Sarit Centre in Nairobi. Present at the local event was Samsung Electronics East Africa Managing Director Mr. TS Lee as well as local Distributors, Dealers, partners, tech enthusiasts, and media representatives.

“Our 2022 MX business performance was strengthened by strong sales of our premium smartphones, including sustained performance from the Galaxy S22 series and best-ever recorded foldable sales. I am confident that with the successful launch of our new flagship model, East Africa will play a leading role in driving the success for Africa this year”

Mr. BS Hong, President and CEO of Samsung Africa

Galaxy S23 Ultra boasts a new 200MP Adaptive Pixel sensor that captures epic moments with incredible precision. It uses pixel binning to support multiple levels of high-resolution processing at once. Samsung says the Galaxy S23 series introduces fast autofocus and a Super HDR selfie camera, jumping from 30fps to 60fps, for noticeably better front-facing images and videos.

For users who want the ultimate creative control and customization, the Galaxy S series offers a suite of tools that differentiate any photography experience. The Expert RAW app enables DSLR-style image shooting and editing in RAW and JPEG.

Additional camera advancements include:

• Low-light or in situations that would normally create a blur, videos are stable with doubled optical image stabilizer (OIS) angles in all directions.
• Videos feel more cinematic with enhanced 8K video at 30 frames per second with a wider angle.
• Advanced, object-based AI analyzes each detail in the frame, even down to minute facial features such as hair and eyes, to carefully reflect a person’s dynamic characteristics.
• For an even more enhanced video experience, the new 360 Audio Recording feature on Galaxy Buds2 Pro creates multi-dimensional sound.

The new S series also features Corning® Gorilla® Glass Victus® 2, adding heightened durability for long-term use and designed with an average of 22 percent pre-consumer recycled content. The Qualcomm Snapdragon® 8 Gen 2 Mobile Platform for Galaxy enables unprecedented performance while Galaxy S23 Ultra’s 5,000mAh battery lasts more than 20 percent longer. Samsung says the Galaxy S23 Ultra’s graphics performance is faster by more than 40 percent and its AI performance is also optimized by more than 40 percent to balance performance and power for photography, videography, low-latency gaming, and more. In anticipation of the future of ultimate digital realism, Galaxy S23 Ultra comes ready to support real-time ray tracing as it comes to the mobile gaming mainstream. Users will be able to see noticeably more lifelike renderings of scenes, thanks to technology that simulates and tracks every ray of light. Plus, Samsung Galaxy’s vapor cooling chamber, now bigger and on every Galaxy S23 series model, ensures immersing in a gaming marathon won’t slow down the user’s experience.

Specifications

Pricing and Availability

The Galaxy S23 series comes in four matte hues: Phantom Black, Cream, Green, and Lavender.

The Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23 will be available for pre-order from 2nd to 28th February 2023. Those who pre-order the Galaxy S23 Ultra will receive an automatic upgrade from 256 GB to 512 GB device storage worth KES 20,000, they will receive 10 GB of data each month for a one-year period (Safaricom Network only). Those who pre-order the Galaxy S23+ and the Galaxy S23 will receive a free silicone case as well as 10GB of data each month for one year. The Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23 will also be eligible for Samsung Care+, which offers among other things 1-year free screen protection. The pre-order will be available at all authorized Samsung Dealer stores.

“We understand that the economic climate worldwide is quite turbulent and customers are tightening their belts in the way they spend. As a business, we are looking to increase inclusivity and affordability for our consumers so that they can acquire the Galaxy S23 Ultra, S23+ and S23 devices and one of this ways we are doing this is through strategic partnerships with finance partners. We already have a working agreement with KCB and Safaricom as the first two official device financing partners and are working on getting more partners on board to allow more Kenyans to acquire our devices at a pace that works for them. These strategic partnerships are what we believe will shape the device acquisition landscape in Kenya”.

Mr. Charles Kimari, Samsung Electronics East Africa Director of Mobile Experience

The Samsung Galaxy S23 Ultra 512 GB will retail at KES 209,999, the Galaxy S23 Ultra 256GB will retail at KES 195,999, the Galaxy S23+ 256 GB will retail at KES 154,999, while the Galaxy S23 256 GB will retail at KES 135,999. All the devices will be available at Samsung authorized dealer stores including Safaricom from 1st March 2023.