OPPO Establishes AI Center as it Announces Arrival of Generative AI Features on Reno Series

OPPO has announced the establishment of the OPPO AI Center. Through dedicated research and development into AI and its applications, the new Center aims to further strengthen OPPO’s AI capabilities and explore a broader range of user-centric AI products and features that will enable OPPO to bring users the latest experiences at the forefront of AI.

Within the second quarter of 2024, the OPPO Reno11 Series will be equipped with advanced generative AI capabilities, including the innovative OPPO AI Eraser function and more. These advancements mark OPPO’s dedication to pioneering the cutting edge of AI and to enhancing the accessibility of AI technology for users worldwide.

In response to the AI Smartphone era, OPPO, based on its forward-looking research and accumulation of knowledge on large models and generative AI technology, defines four major characteristics of AI smartphones:

  • AI Smartphones must efficiently utilize computing resources to meet the computational needs of generative AI in the AI era.
  • AI Smartphones should be aware of the real world in time through sensors, understanding the complex information of users and the environment.
  • AI Smartphones also need to possess powerful self-learning capabilities.
  • AI Smartphones will have multimodal content generation abilities, providing users with continuous inspiration and knowledge support.

With these distinctive characteristics, the arrival of AI Smartphones will revolutionize the mobile industry. Various AI services will be integrated into intelligent agents, enabling users to enjoy services that better meet their individual needs. This new ecosystem will significantly complement and enhance the current app ecosystem. OPPO will provide AI capabilities as well as a development platform to support this brand-new ecosystem.

What’s In For the Oppo Reno Series?

OPPO has released its large language model, AndesGPT, which comprises as many as 180 billion parameters. Underlying three major technical characteristics: dialogue enhancement, personalization, and cloud-device collaboration, its capabilities focus on knowledge, memory, tools, and creation.

In line with OPPO’s brand mission of “Technology for Mankind, Kindness for the World”, OPPO plans to expand its generative AI capabilities to more product lines and markets.

Within the second quarter of 2024, OPPO will roll out an array of generative AI features, including OPPO AI Eraser and more, to its Reno 11 series globally. With constant innovation generated from the OPPO AI center, future generations of OPPO smartphones will enjoy even more exciting AI features.

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