Realme to extend ‘Go Premium’ strategy to Kenya

Realme Go Premium strategy

Realme, the world’s fastest-growing smartphone brand is looking to extend its ‘Go Premium’ strategy in other markets including Kenya following a strong start of the year, marked by a 550 percent growth in the global sales of its premium handset range. GT series which is the brand’s most premium phone series with an average price of Ksh 40,000 drove up the company’s sales in the first quarter of 2022 to break its annual 5 million sales volume mark for the first time recording a 550% sales growth.

GT NEO 3 which features a high-speed processor- MediaTek Dimensity 8100 CPU, the world’s fastest charging – 150W UltraDart, and a high-grade triple camera, became a darling for young smartphone users and gaming lovers. The series also comes with a smooth display and stylish design- among key features that led to a breaking snap up of 100,000 units in under 10 hours in China’s first sale.

Together with GT 2 Series, launched globally at MWC 2022 and also gaining overwhelming global attention, the two brands have fueled the strong growth in sales volume. GT 2 features Qualcomm’s latest and fastest processor Snapdragon 8 Gen 1, the world’s first 2K AMOLED flat display, and the world’s first biopolymer back design.

While the bulk of sales was recorded in the European and Chinese markets- a more than 90 times rise in Europe and year-on-year growth of 474% in China, the positive prospects mirrors successes in Kenya and other African markets.

Kenya has contributed to this growth with its two GT models- the GT Master edition Explorer and the GT Master Edition available in the market. The two comes with exquisite designs as well as great processors, displays, and with huge storage capacities of up to 128 GB. Already, the C25Y model is recording significant sales- a positive reception that has earned it a special position as the pioneer, affordable super smartphone in Kenya- offering users top-notch specs on a budget- going for Ksh 19,000.

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