Safaricom has unveiled a new brand campaign dubbed “Tuinuane” to encourage Kenyans to uplift one another. In the spirit of “Tuinuane”, Safaricom intends to empower communities, give students easy and straightforward access to learning materials, and unveil innovative products and services that provide customers value for money.
Tuinuane is borrowed from the spirit of generosity that Kenyans are well known for. The Tuinuane spirit is about all of us having a renewed sense of inspiration to do what is right by uplifting others especially during these trying times. For Safaricom, the Tuinuane spirit is our way of saying that we want to work with Kenyans to help them meet their dreams and aspirations.Peter Ndegwa, CEO, Safaricom PLC.
Under the campaign, Safaricom Foundation’s Ndoto Zetu initiative will drive Safaricom’s engagement with the community. Since its inception in 2019, Ndoto Zetu has reached close to 3 million Kenyans. This year, the Safaricom Foundation aims to reach further 2 million people with projects worth 100 million shillings.
Under education, Safaricom has partnered with content providers to enable access to relevant and affordable content in a simple and easy manner. These propositions include Shupavu 291 which can be delivered via SMS for just 4 shillings per day and the web-based Safaricom elimu, which can be accessed with 200mbs of data for just 20 shillings.
Safaricom also announced the introduction of Tuinuane Bundles which will see customers get special offers on data, calls, and SMS for just 20 shillings. These offers include 1GB of data valid for one-hour, unlimited calls valid for an hour, or unlimited text messages valid for 24 hours. The offers will be available via my Safaricom app or by dialing *444*22#.
Safaricom has also encouraged Kenyans to utilize their Bonga Points to uplift themselves or lift others by using them to buy food or other essential items. Kenyans wishing to fulfill their community dreams can send a written submission here or visit any Safaricom Retail Shop and fill in an application form for a chance to have their community dream realized.