Samsung Electronics East Africa has introduced into the East
African market a new range of consumer electronics most of which are centered on AI and
interconnectivity between home and lifestyle technology. Some of the new consumer electronics
are the Neo QLED 8K and 4K Series TV, QLED 2021 Series TV, Crystal UHD 2021 Series TV,
2021 Frame TV and the AI-enabled washing machines, while the Bespoke fridges are expected
to be introduced later on in July.
The new Neo QLED TV, which was first unveiled at the all-digital Consumer Electronics Show
(CES) 2021 in January, are among the electronics that will now be available in the region. The
Neo QLED TV is available in 4K and 8K options and will be available in various screen sizes to
fit the consumer’s needs.
“The Covid-19 pandemic saw an increase in certain consumer electronics and this has greatly
informed the new range that we have introduced. People working from home have seen an
increase in the purchase of TVs and washing machines. The same trend has also created the demand
for bigger and modern refrigerators as people are buying more food,” said Samuel Odhiambo,
Head of Consumer Electronics Division at Samsung Electronics East Africa Limited.
He further went on to add, “Consumers today expect experiences tailored to their needs,
personal tastes, and style. The new range of consumer electronics that we have introduced
is both aesthetic and functional hence working for any space that the customer will have in
The new Samsung AI-enabled washing machines allow users to enjoy efficient cleaning, even at
low temperatures with the Samsung Eco Bubble technology. With this technology, detergent is
turned into bubbles, so it quickly penetrates fabric and removes dirt easily, while saving energy
and protecting clothes’ color and texture.
The washing machines personalize washing by remembering user’s habits, suggesting cycles, and displaying timely information. A SmartThings App provides advice on cycles, planning, and troubleshooting and it automatically selects the perfect drying course. AI Wash uses 4 types of sensors to sense the laundry’s weight and calculates the optimal amount of water and detergent. A turbidity sensor monitors the level of soiling and, if necessary, adds more detergent or rinsing time.
These models will be available later in the month and will include the tall one-door fridge, the tall
one-door freezer, and a bottom mount fridge. The standard size and depth of the fridges will fully
align with your cabinetry. These refrigerators can be installed as either a counter-depth style or
a kitchen-fit style by aligning your kitchen cabinet. The minimalist flat design allows them to
blend perfectly with any modern kitchen décor. The refrigerators have a large capacity allowing
for enough space to store the user’s groceries. These fridges are designed by you for you, with
the Bespoke design allowing you to custom make them fit into your specific taste and liking
allowing you to express your personal style